18 February 2008by Philip Cuff

PDFs can be interesting

Most people will have already come across the 'flipping' PDF, a page turning extravaganza that tries to mimic the real world brochure experience. To my mind it fails to captivate the reader and misses a trick. "Why not use the interactivity and measurability of the internet to spice up the pdf" I asked my colleagues. And given a few days experimenting they have taken the plain old PDF and converted it into a more "exciting user experience". The lowly PDF can now be easily converted into a multimedia presentation that is richer and more navigable than Adobe ever imagined. Like to know more, you know who to contact.

13 February 2008by Mark Hinxman

Gum by numbers

To tackle the problem of people dropping gum on the streets of Australia, Hubba Bubba created "gum by numbers" versions of famous paintings.

Gum chewers were then encouraged to place their gum in the correctly labelled part of the picture to create the overall painting.

13 February 2008by Mark Hinxman

Design Police

Hate it when you see bad artwork and design when oyu're on the bus / train / walking round town? Now you can do something about it!

http://www.design-police.org

13 February 2008by Mark Hinxman

WWF deforestation

I love the way the internationally known Panda logo of the WWF is used brilliantly here to illustrate the point that deforestation in China is threatening the lives of Pandas.

Such a simple modifiaction of the logo to show it squished under a fallen tree gets the point across so well.