Exosect

Creation of a new visual identity and marketing communications programme to reposition Exosect in the worldwide market for non-pesticide crop protection.

A new corporate logo was developed that symbolised the essence of the Exosect core technology. The 'e' icon represents the initial letter of the company, product ranges and the 'entostat' powder technology. The circles that made up the icon was applied to the new product brand logos and as graphic elements in the on and off-line media. Channel marketing tools for distributors in Europe, USA, RSA and NZ were rolled out over a six month period.

Communication mix Corporate and product brand planning Channel marketing tools Trade advertising

Client opinion “...we were impressed not only by the creative effort that Think Creative contributed to the project, but also their strategic awareness. We liked their refreshingly open way of collaborative work and don't get easily offended if ideas need further development.” Director Exosect www.exosect.com