UK students given a voice

Mi-Voice is a secure e-voting system from iMeta Technologies that allows students to vote, either on-line, or by text for School Council elections. To create demand for this service, Think delivered a complete event package for iMeta's attendance at the UK's premier Educational Conference at The Brighton Metropole. Pre and post event publicity was generated through a carefully orchestrated on- and off-line programme of activity.

The Mi-Voice system is composed of four discrete services, which require their own sub-branding.

Exhibition graphics using the strong, 'hot' colour theme of Mi-Voice attracted hundreds of visitors.

EDMs were designed to drive interested parties to an educational web site, to inform educationalists in the value of 'connecting' students with the management of their place of study.

A range of literature to support the service launch was created.