National launch consigns kidney disease to history

Famous for holding the first exhibition of the Terracotta Army outside China, the British Museum also hosted the first national showing of a life saving service from Optimal Renal Care.

With obesity and diabetes at almost epidemic proportions in the Western world, the tsunami of unfortunate kidney disease patients that result, will swamp the resources of the Primary Care Trusts. The new service has been proven to reduce the onset of end stage renal disease amongst those people at higher risk.

Think adapted the strong visual identity it created for Optimal across a range of new event graphics, multimedia presentations and sales tools.

Key visual symbolised the reduction of patients entering the primary care system.

Post-launch reports and supporting documentation.