+44 (0) 1962 841 757
Categories
Good graphic design is neither faddish or fashionable. We know what looks good,
now and in the future, to give you a better lifetime return.
Graphic design projects
-
-
Warrens' new direct marketing programme, created by Think, spearheads a new sales thrust in the south of England. Each direct response mailer has its own distinct advertising idea focused on how Warrens can save customers money.
The first mailer harnessed the national medias' gory fascination with credit crunches and the impending economic downturn. The 'It's not all bad news' concept highlighted Warren's ability to save up to 30% in office supplies purchasing.
The series continued with 'Struggling to find cost savings' theme and a series of provocative but tongue-in-cheek front cover images
-
-
-
-
-
-
-
Exosect
Communication mix = Visual Identity + Product Litereature + Advertising + Posters + Multi-language Brochures
-
Architectural practice Chaplin Farrant Wiltshire wanted to consolidate and reinforce their brand by rationalising their printed documents, electronic documents and signage across their three offices.
The existing logo was refreshed and usage guidelines produced. New signage was designed and commissioned. Templates for internal documents in Word, Publisher, Photoshop and Autocad were created which can be downloaded from a website.
Different page layout templates allow people to create ‘designed’ documents within predefined constraints. High quality document covers in various formats and stationery were designed and printed. Now all the documents produced by the company follow consistent design guidelines and are properly branded. The company website is next for an overhaul.
"Think were sensitive to our needs and worked with us to really improve the image of the company. We can now efficiently produce high quality marketing and presentation material which are helping us to secure new business and raise our profile. "
Director
Chaplin Farrant Wiltshire
-
Specialix
Communication mix = Packaging + Literature + Interactive media + Exhibition graphics + Direct mail
Developing high quality brand positioning for low-end network communication devices is not easy. It requires high levels of visibility, powerful messaging and distinctiveness. The concept stemmed from the name of the new product range, 'Xstream'.
Images of people in 'extreme' circumstances were chosen to match the benefits of the product, including speed and flexibility.
Roll-out of integrated advertising and direct marketing campaigns across the key European markets gave Specialix's reseller partners a powerful tool to boost sales.
-
The new visual identity for Logical Networks was created to provide a feeling of confidence to customers in charge of super critical IT infrastructure programmes in financial institutions to overcome the objections of IT Directors to using smaller, ‘less established’ providers was essential in breaking into this lucrative London market. A powerful, consistent and highly focused communications programme, over several years, provided the support the key account sales teams needed to beat their ‘larger’ rivals.
-
Hewlett-Packard
Communication mix = Brand management + Advertising + Literature + Direct mail + Interactive media + Channel marketing support
More for less is important to specifiers of IT peripherals. So when HP's new JetDirect print system delivered significantly more sheets per minute, getting the message across was the primary objective. The campaign, to educate and motivate HP's resellers, was focused on 'setting your printer free'.
The campaign, through a compelling mix of fact and photography, drove home a succession of hard-hitting messages around the 'printer free' theme. The impressive 90% take-up amongst European HP partners was the result of a bright idea, creatively executed and integrated with a results-driven direct marketing programme.
-
To maintain a majority market share in point of care testing in the NHS, Bayer Healthcare’s Diagnostic arm needed a category boosting campaign. The ‘Right to the point’ idea reinforced Bayer’s pre-eminence in bringing diagnostic testing to the point of care in the NHS.
We created a visual ‘point’ using a feathered circular design to frame user photographs and applied the theme across journal advertising, flyers and mailers.
Designed to be easily adapted to different audiences, the campaign materials were cleverly tailored to nurses, pharmacists and trust managers.
-
-
-
-
-
Back to top
...you make us think
