From box shifting to premium brand

Developing high quality brand positioning for low-end network communication devices is not easy. It requires high levels of visibility, powerful messaging and distinctiveness. The concept stemmed from the name of the new product range, 'Xstream'…

…Images of people in 'extreme' circumstances were chosen to match the benefits of the product, including speed and flexibility. Roll-out of integrated advertising and direct marketing campaigns across the key European markets gave Specialix's reseller partners a powerful tool to boost sales.

Communication mix Packaging Literature Interactive media Exhibition graphics Direct mail