Boosting sales leads in an economic downturn

Warrens' new direct marketing programme, created by Think, spearheads a new sales thrust in the south of England. Each direct response mailer has its own distinct advertising idea focused on how Warrens can save customers money.

The first mailer harnessed the national medias' gory fascination with credit crunches and the impending economic downturn. The 'It's not all bad news' concept highlighted Warren's ability to save up to 30% in office supplies purchasing.

The series continued with 'Struggling to find cost savings' theme and a series of provocative but tongue-in-cheek front cover images