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Rebranding a premium fitness product

The Brief

We were asked to re-brand a 10-year-old fitness equipment company, taking it from being alpha male and military focussed, to become accessible to a wider audience.

A front shot of a model in the weight vest
newly designed business cards
A long shot of a Laptop in a gym showing the Raptor Weight Vest Homepage

What we did

We designed a fully featured e-commerce website that used product videos and photography which we directed and produced. We also created a complementary set of marketing tools. The whole suite of assets positioned Raptor to appeal to their core market as well as athletes, fitness professionals and everyday gym-goers.

A social media post from raptor weight vests
Mobile phones showcasing the ecommerce features of raptor weight vests

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