facebook icon twitter icon linked in icon

Rebranding a premium fitness product



The Brief


We were asked to re-brand a 10-year-old fitness equipment company, taking it from being alpha male and military focussed, to become accessible to a wider audience.








A front shot of a model in the weight vest
newly designed business cards
A long shot of a Laptop in a gym showing the Raptor Weight Vest Homepage

What we did


We designed a fully featured e-commerce website that used product videos and photography which we directed and produced. We also created a complementary set of marketing tools. The whole suite of assets positioned Raptor to appeal to their core market as well as athletes, fitness professionals and everyday gym-goers.

A social media post from raptor weight vests
Mobile phones showcasing the ecommerce features of raptor weight vests





Here are some more projects you'll love...

thumbnail for IR Capital project
thumbnail for Glanfield Holmlund project
thumbnail for Witcher Crawford project
thumbnail for Hampshire Coffee Festival 2019 project
thumbnail for Anetic Aid project
thumbnail for St Swithuns project
thumbnail for First Stone Worktops project
thumbnail for ATS Group project
thumbnail for Brainstrust project
thumbnail for Utilita project



Got a similar project in mind?



Contact Us