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Rebranding the busiest exhibition venue in the North East of England



The Brief


The Utilita Arena Newcastle is the largest concert and exhibition venue in the North East of England with over 11000 seats. We were tasked by energy provider Utilita to create a young, fresh and vibrant brand to apply across the whole venue, as well as in print and online.








Promotional Flag designs
Seating Plan Mockup
Brand Guideline spreads

What we did


Taking cues from the shape of the building we designed a unique set of vibrant patterns, in a myriad of colours, to sell the excitement of the arena events.

This idea expanded into a toolkit that is capable of transforming marketing materials at any scale; from event tickets to massive outdoor posters.

Mailchimp design
Social Media Mockup





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