WinACC approached us to create a journey to help people understand how they can save on their annual carbon emissions. They envisioned an interactive, creative and engaging experience for the users and tasked us to create something that would be fun as well as informative.
To achieve this, we created a web app that embedded into WinACC's WordPress website. The journey calculates the emissions you would save based on your choices and tells you what percentage you are saving against the average person's annual emissions. Using a suite of 30+illustrated assets and sleek user interfaces to make the overall experience as enjoyable and visually pleasing as possible. The web app is fully responsive and we built everything with the user experience in mind.