Meridian Foods are the first nut butter brand in the UK to be certified palm oil free, prioritising ethics and their commitment to nature by ensuring they stay 100% palm oil free. Following their hard work on a rebranding project we were asked to design and develop their Shopify e-commerce website.
We were given free reign to use the new Meridian palette, fonts and styling however we felt would work best online and worked closely with the Meridian team to distill our initial options into a final design. With the design signed off we developed the site in Shopify.
Part of the brief was to fix some long-standing usability issues and to make the customer experience and checkout process much smoother. Each part of the user journey was worked on between the team at Think Creative and Meridian from the checkout process through to email notifications and customer marketing.