The Health Food Manufacturer's Association approached us with a logo and a vision of creating an online magazine that aims to educate and inform the consumer about natural approaches to health, and to drive footfall into health stores. They wanted us to expand the logo into a fully formed visual identity and brand guidelines, which included typography usage, a colour palette and logo variations.
Once the brand guidelines had been signed off, we worked closely with HFMA's in-house content team to create a clean, sleek website. We did this by using the vivid blues, teals and greens from the logo and a minimal approach to the site's UI. We then curated stock imagery that complimented the brands colour palette and brand values to give the site a more engaging, consistent feel.
In addition to creating the website and brand, we also worked alongside a PR agency to produce infographics and social media content to help drive users to the site upon launch.
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