Luma
Planning for a brighter future
Our services
Branding
We work with ambitious organisations to create brands that do more than look good. Brands with strategy, personality, consistency and purpose. Brands that bring people together, clarify what matters and show up properly across every touchpoint.
We work with you to create a brand that does more than just look good. We will bring cohesion to your people, clarify your purpose, and consistently perform.
Brands built to mean something and do something
We work with ambitious organisations to create brands that do more than look good. Brands with strategy, personality, consistency and purpose. Brands that bring people together, clarify what matters and show up properly across every touchpoint.
From positioning, messaging and visual identity to tone of voice, guidelines, campaigns and digital rollout, we help build brands that feel distinctive, useful and built to last.
A brand is a promise delivered consistently over time
When it comes to brand, consistency is everything. Your brand is shaped by every interaction people have with you. When those pieces feel disconnected, people notice. The brand becomes harder to trust, harder to understand and easier to forget. We help bring everything into focus. We create brand systems that give your organisation a clear story, a consistent identity and a practical toolkit for showing up well. Not just once, but again and again. That is how a brand becomes stronger over time.
Brand & digital
Your website is often the most important place your brand lives. It is where people compare you, understand you, judge your credibility and decide whether to take the next step. So your brand and your digital presence need to work together, not sit in separate boxes.
As a digital and creative agency, this is where we are at our best. We can define the brand, shape the content, design the user experience and build the website or digital platform that brings it all to life. The brand gives the website meaning. The website gives the brand momentum.
Our branding projects
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Our Process
No brand is the same. Our process allows us to create visual and verbal identities to stand out, get ahead and be true to who you are.
Define
We collaborate with you to define your purpose and personality.
No one knows your organisation like you do. We adopt your workflow and preferred style of working to get a true sense of perspective. Combining this with our strategic workshops and processes enables our work to reflect your personality, purpose and aspirations.
Discover
We combine ideas and imagination to create something that works, looks and feels just like you.
We translate our findings and ideas into verbal and visual mediums. We use our multidisciplinary skillsets to craft meaningful and memorable brands that are bursting with creativity, full of purpose and future proofed for your brand’s commercial success.
Deliver
We deliver your brand to your audiences.
Whether it’s print, websites, animations, billboards, apps or packaging. Our team of multidisciplinary designers and developers make tangible, consistent, unforgettable impressions on your audiences. You name it, we can make it.
What we do
Brand strategy
Clear thinking before creative work.
Every strong brand needs a strong foundation. We help define what your organisation stands for, who it needs to reach and how it should position itself in the market. This can include audience thinking, competitor review, brand positioning, purpose, values, proposition development, messaging hierarchy and the strategic idea that holds everything together.
Visual identity
The look and feel people recognise.
We create identity systems that feel distinctive, flexible and built for real-world use. This can include logo design, colour palettes, typography, custom type, illustration, iconography, imagery, layout systems and graphic assets. The goal is not just to create something attractive. It is to create a visual system that feels like you, from the smallest social icon to the biggest campaign, everything should feel connected.
Brand messaging
Give your brand the right words.
We help define the language behind your brand, from core messaging and straplines to tone of voice, website copy, campaign lines and internal guidance. This is how we make sure your organisation can explain what it does, why it matters and why people should care. Good messaging is not about sounding clever for the sake of it. It is about being clear, memorable and recognisably yourself. We create verbal systems that help your team write, speak and communicate with more consistency and confidence.
Brand rollout
Bring the brand into the real world.
We help roll out brand systems across the touchpoints your organisation actually uses. That might include social templates, stationery, brochures, signage, packaging, email signatures, presentations, campaign assets, merchandise, animation, internal documents and launch materials. This is where consistency really matters. The strategy, identity and tone all need to hold together across digital, print and physical environments.
We make sure the brand does not just launch well. It lands properly.
Logo design
A mark people can recognise.
Your logo is not the whole brand, but it is often the most visible part of it. We design logos and logo systems that feel distinctive, practical and built around the wider brand idea. That might include primary logos, secondary marks, icons, wordmarks, lockups and responsive versions for digital, print, signage and social use. The aim is to create something recognisable, flexible and easy to use across every touchpoint.
Naming
Names with meaning, character and room to grow.
A good name can shape first impressions, create intrigue, signal ambition and give a brand, product or service a stronger sense of identity. We can help name businesses, products, campaigns, services and sub-brands. That might mean creating a completely new name, developing a naming system or helping you choose the strongest route from an existing shortlist.
Brand architecture
Make complex brands easier to understand.
As organisations grow, brands can become complicated. New services, products, sub-brands, campaigns, departments and audiences can make the whole thing harder to navigate. Brand architecture helps bring order to that complexity. We help define how different parts of your organisation relate to each other, how they should be named, how they should look and how closely they should connect to the parent brand.
Type design
Typography with more ownership.
Type can give a brand a voice before anyone reads the words. We can create, customise or art direct type systems that make your brand feel more distinctive and considered. It is a powerful way to add character, consistency and ownership to your visual language so your brand voice is truly unique.
Packaging design
Brand experience in people’s hands.
We design packaging that helps products feel more distinctive, desirable and easy to understand. That might include product ranges, labels, boxes, sleeves, wraps, inserts, limited editions or launch packaging. We think about shelf impact, hierarchy, materials, messaging and how the design connects back to the wider brand system, so the final result feels considered, ownable and commercially useful.
Brand guidelines
A practical toolkit for keeping things consistent.
Brand guidelines should be useful, not ornamental. We create clear, practical guidance that helps your team use the brand properly after launch. That might include logo usage, colour, typography, tone of voice, imagery, layout, digital components, social templates, campaign examples, accessibility considerations and practical dos and don’ts.
Creative direction
The idea that keeps everything connected.
Creative direction gives a brand focus, energy and consistency. We help shape the creative idea behind how your brand should look, sound and feel across different channels. That might include campaign direction, art direction, photography style, illustration, motion, layout, messaging, digital experience and launch materials. The aim is to make sure every touchpoint feels like part of the same world, not a collection of disconnected assets.
Branding FAQ's
Are you a digital agency, creative agency or design agency?
We are a digital and creative agency, which means we combine brand thinking, design craft and technical development. We can support the whole journey, from brand strategy and visual identity to websites, digital platforms, campaigns and production assets.
What is brand and digital?
Brand and digital is the process of building the brand and the digital experience together. It connects strategy, identity, tone of voice, UX, content, web design and development so your website does not feel separate from the brand.
Why should branding and web design be done together?
Your website is often the most important place people experience your brand. By building branding and web design together, we make sure your identity, content, tone of voice, UX and digital platform all work as one joined-up system.
Do we need a full rebrand or just a brand refresh?
A brand refresh is usually right when your existing brand still has value, but needs to feel sharper, more consistent or more current. A full rebrand is better when the strategy, name, positioning, messaging or identity no longer reflect the organisation.
What is the difference between brand identity and visual identity?
Visual identity is the visible part of your brand: logo, colour, typography, imagery, graphics, illustration and layout style. Brand identity is broader and includes positioning, messaging, tone of voice, audience strategy and the wider system that guides how the brand behaves.
Can you help with naming?
Yes. We can help name businesses, products, campaigns, services and sub-brands. Naming works best when it connects back to the wider brand strategy, tone of voice and visual direction.
Can you design a logo?
Yes. We design logos and logo systems for startups, small businesses and established organisations. A logo might include a primary mark, wordmark, icon, monogram, secondary lockup, social avatar or responsive versions for digital and print.
What makes a good website?
A good website helps people understand who you are, find what they need and take action with confidence. It needs clear structure, strong messaging, considered UX, responsive design, good performance, SEO foundations and a CMS your team can actually use.
Can you design a website if we already have developers?
Yes. We can provide UX, wireframes, interface design, prototypes and development-ready design systems for your own developers to build from. This is useful if you have an in-house team but need stronger design thinking or a more polished interface.
Is Laravel better than WordPress?
Laravel is not automatically better than WordPress. It depends on what the website needs to do. WordPress is great for many content-led websites. Laravel is usually better for larger, more complex, functionality-led platforms that need bespoke features, integrations or stronger scalability.
