Luma
Planning for a brighter future
Our services
Graphic design
Based in Winchester, Hampshire, we work with ambitious businesses, charities, organisations, agencies and marketing teams to create design that feels clear, consistent and well made. From print design, logo design and visual identity to animation, campaign rollout, artwork, digital assets and production support, we help brands communicate with more confidence across every touchpoint.
Whether you need a one-off piece of design, a full campaign toolkit, a refreshed identity or ongoing creative support, our in-house team can help turn your brief into work that looks right, works hard and feels unmistakably yours.
Graphic design in Hampshire for brands that need to show up properly.
Think Creative is a design agency where strategy meets visual quality. We consider your brand identity as the foundation of your business’s reputation. By pairing effective design with business goals, we create design that supports real business goals: attracting attention, explaining an offer, launching a campaign, selling a product, guiding an audience, building recognition or helping your marketing team produce better work more easily.
The format can change. The purpose stays the same: clear, crafted design that helps your brand move forward.
Graphic design with proper range.
We have been designing for businesses and organisations for over 25 years.In that time, we have worked across almost every kind of graphic design project: brochures, logos, packaging, signage, campaigns, exhibition graphics, social assets, digital ads, printed literature, infographics, illustrations, presentations, brand guidelines, animated content and production artwork.
It means we can support small local businesses that need reliable design, larger Hampshire organisations with ongoing marketing needs, national brands with campaign rollouts and agencies looking for extra creative production capacity.
Our graphic design projects
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Our graphic design process
Our graphic design process is about more than just visuals. It’s how we shape brands as living systems. expressive, consistent, adaptable, and built to grow across every touchpoint.
Define
Understand the job the design needs to do.
We start by understanding the brief, the audience, the message, the format and the goal. A poster needs to work differently from a brochure. A social asset has different pressures to an exhibition stand. A logo has different demands to a campaign rollout. We define what success looks like, the spec it needs and how it should communicate and how it should connect back to your brand.
Discover
Shape the creative direction.
Once the brief is clear, we explore the visual approach. This might mean creating design concepts, layout routes, campaign ideas, typography treatments, image styles, illustration approaches or template systems. We look for the route that feels right for your audience, your brand and the job the piece needs to do.
Deliver
Create, artwork and prepare everything properly.
Once the direction is agreed, we produce the final design assets. That might include artwork files, print-ready PDFs, digital exports, animation assets, social formats, campaign variants, templates, packaged files or production guidance. We check the details, prepare the files correctly and make sure the final output is ready for use.
Designed to be held, noticed and remembered.
We create posters, leaflets, flyers, magazines, packaging, reports, catalogues, stationery, signage, event materials and printed campaign assets that feel considered and professionally finished. We think about format, hierarchy, typography, imagery, paper, production and how the final piece will be used.
Creative production made easy.
Sometimes the idea already exists. You just need someone to roll it out properly. We support businesses, agencies and marketing teams with artwork and production across digital, print, social, email, display ads, large format, exhibition graphics and campaign assets. That might mean resizing creative, creating variants, preparing print-ready artwork, building ad suites, adapting assets for different audiences or supporting a full campaign rollout.
A mark people recognise, remember and trust.
We design logos and logo systems for startups, growing businesses and established organisations ready for a sharper identity. That might include a new logo, a logo refresh, a wordmark, an icon, a secondary lockup, a monogram or a more flexible identity system for digital, print, signage and social use.
The look and feel of your brand.
We create visual systems that include logos, colour palettes, typography, image style, illustration, iconography, layout rules and graphic devices. These elements help your organisation feel more consistent across websites, social content, print, campaigns, signage and internal materials. If you know who you are but need to look sharper, visual identity can give your brand the confidence and consistency it needs.
Make your brand move.
We create animation and motion graphics for social media, websites, campaigns, explainers, digital ads, presentations and brand assets. That might include animated logos, moving illustrations, social loops, campaign videos, kinetic typography or motion-led content designed to grab attention online. Used well, animation brings more energy, clarity and personality into your communications.
Bespoke visuals with more personality.
We create icons, illustrated assets, infographics, mascots, campaign illustrations, merchandise graphics, animated illustrations and full illustration suites. These can help explain ideas, guide users, add warmth and make your communications feel more memorable.
If your brand needs more character, illustration can give it a visual world of its own.
Packaging that makes your product feel ready for the shelf.
We design labels, boxes, sleeves, wraps, inserts, pouches, product ranges and launch packaging that feel distinctive, practical and commercially useful. We can develop the look and feel, prepare print-ready artwork, work with dielines and help support print production.
If your product needs to stand out, packaging design is where the brand has to work hard.
Clearer layouts for longer-form content.
We design longer-form documents that guide the reader clearly, balance information properly and make your organisation feel credible and professional. We can help with layout, typography, image sourcing, copy, proofreading, print-ready artwork and print production. Whether it is a sales brochure, annual report, school prospectus or premium printed piece, we can make it feel polished and purposeful.
Brochures that people actually want to read.
We design magazines, reports, newsletters, guides, programmes, publications and community documents with careful attention to structure, pacing, typography and visual rhythm. We can also support proofreading, artwork preparation and print sourcing, giving you a complete route from content to finished piece.
Make complex ideas easier to understand.
We design infographics, diagrams and visual explainers that turn data, processes, timelines, reports and technical ideas into clear, engaging visuals. These can be used across websites, presentations, campaigns, reports, social content and printed materials.
Good infographic design helps your audience understand more, faster.
Signs that guide, identify and make spaces feel branded.
Good signage helps people understand where they are, where they need to go and what kind of organisation they are interacting with.
We design wayfinding, interior signage, exterior signs, shop fronts, wall graphics, window vinyls, interpretation panels, event signage, banners and large-format displays. Every sign needs to be clear and practical, but it should also feel aligned with the wider brand.
Branded things people actually want.
Merchandise can be more than putting a logo on a hoodie.
We design T-shirts, tote bags, stickers, prints, stationery, staff merch, event giveaways and limited product drops that feel like a natural extension of your brand. We can also help create the visual assets, illustration, product mockups and e-commerce setup needed to sell merchandise online.
Why Think Creative?
We combine creative thinking with proper production experience.
That means we can create original, expressive work, but we can also handle the practical details: file formats, print specifications, campaign sizes, brand consistency, accessibility, image quality, export settings and deadline pressure. You get the imagination to make the work stand out, and the discipline to make sure it is delivered properly.
Got a brief brewing?
Graphic design FAQs
Are you a digital agency, creative agency or design agency?
We are a digital and creative agency, which means we combine brand thinking, design craft and technical development. We can support the whole journey, from brand strategy and visual identity to websites, digital platforms, campaigns and production assets.
What is brand and digital?
Brand and digital is the process of building the brand and the digital experience together. It connects strategy, identity, tone of voice, UX, content, web design and development so your website does not feel separate from the brand.
Why should branding and web design be done together?
Your website is often the most important place people experience your brand. By building branding and web design together, we make sure your identity, content, tone of voice, UX and digital platform all work as one joined-up system.
Do we need a full rebrand or just a brand refresh?
A brand refresh is usually right when your existing brand still has value, but needs to feel sharper, more consistent or more current. A full rebrand is better when the strategy, name, positioning, messaging or identity no longer reflect the organisation.
What is the difference between brand identity and visual identity?
Visual identity is the visible part of your brand: logo, colour, typography, imagery, graphics, illustration and layout style. Brand identity is broader and includes positioning, messaging, tone of voice, audience strategy and the wider system that guides how the brand behaves.
Can you help with naming?
Yes. We can help name businesses, products, campaigns, services and sub-brands. Naming works best when it connects back to the wider brand strategy, tone of voice and visual direction.
Can you design a logo?
Yes. We design logos and logo systems for startups, small businesses and established organisations. A logo might include a primary mark, wordmark, icon, monogram, secondary lockup, social avatar or responsive versions for digital and print.
What makes a good website?
A good website helps people understand who you are, find what they need and take action with confidence. It needs clear structure, strong messaging, considered UX, responsive design, good performance, SEO foundations and a CMS your team can actually use.
Can you design a website if we already have developers?
Yes. We can provide UX, wireframes, interface design, prototypes and development-ready design systems for your own developers to build from. This is useful if you have an in-house team but need stronger design thinking or a more polished interface.
Is Laravel better than WordPress?
Laravel is not automatically better than WordPress. It depends on what the website needs to do. WordPress is great for many content-led websites. Laravel is usually better for larger, more complex, functionality-led platforms that need bespoke features, integrations or stronger scalability.