Glass jar of Archibald’s apple and red onion chutney open outside on wall

Archibald's Chutney

English chutney, made for Korean tables

Chutney is a staple of the British cupboard. In Korea, it is still largely undiscovered. That gap gave us the opportunity to create something with real appetite: a small-batch English chutney brand built for a market that values provenance, aesthetics, specialty food culture and products with a story worth sharing. Archibald’s was created to help introduce English-style chutney to Korean audiences, giving the brand enough charm, credibility and visual distinctiveness to build momentum, attract interest and support future investment.

Services

Visual identity Print design Illustration Photography Branding Brand strategy Logo design Graphic design Type design Packaging design Merchandise Creative direction

Sectors

E-commerce & retail Startups & small businesses
Two glass jars of Archibald's chutney
Brand identity presentation displaying the Archibald’s logo, icon, label design, and product render
Embossed Archibald’s logo featuring a face within a crescent shape on a textured metallic surface
Promotional poster featuring a floating jar of English chutney with the headline “English Chutney, Made for Korean Tables” on a warm terracotta background
Minimal sage-green graphic featuring oversized “ARCHIBALD’S” lettering with “English Chutney” and “Made in Seoul” in the corners

The idea was simple: if chutney was going to land in Korea, it could not feel like a novelty import or a dusty heritage product. It needed to feel premium, curious and culturally desirable. So we built the brand around the romance of English folklore, old orchards, celestial mythology and hand-pressed craft. A taste of England, but through a more magical lens. Familiar enough to feel trustworthy. Strange enough to feel worth picking up.

Dark business card design for Archibald’s English Chutney with copper tones and the slogan “A Taste of England, Made in Seoul.”
Orange and green Archibald's chutney labels
Dramatic spotlight render of a floating glass jar of chutney set against a rich brown backdrop
Glass jar of Archibald’s Tomato & Gocharu chutney beside its lid and a small spoon
Glass jar of Archibald’s apple and red onion chutney
Glass jars of Archibald’s apple and red onion chutney
Label laid out over a grid system
Person adjusting a mustard-coloured Archibald’s branded cap in soft natural light

Visually, Archibald’s is designed to feel like it has been unearthed rather than launched. The custom Wykeham Display typeface gives the identity its own voice: carved, irregular and full of old-world character. The crescent moon mark brings in a quiet sense of myth, while the warm cream, forest green and spiced terracotta palette creates a world that feels earthy, handcrafted and premium. Across jars, labels, posters, apparel and digital , the brand balances restraint with personality, creating a launch-ready identity for an emerging chutney brand with one foot in English tradition and the other firmly on Korean tables.

Alphabet specimen showing the Wykeham Display typeface in large cream letters against a black background
A-frame sidewalk sign with Archibald’s branding displayed outdoors against a blurred garden backdrop
Man wearing green t-shirt branded with Archibald's chutney
Archibald's chutney branded tote bag over mans shoulder
Desktop computer showcasing the Archibald’s chutney website on a modern wooden desk
Mobile phone peeping out of a back pocket of bright orange jeans

Ready for a bit of Shock & Awe?

Let’s start
Our FAQs

Our work

See all work