A mother and daughter walking towards and old building which is now a museum

Historic Winchester

A contemporary brand and digital system for a city built on legend

When Hampshire Cultural Trust took guardianship of a collection of Winchester’s most significant heritage venues, they needed a modern, unified brand that could bring clarity, consistency and commercial strength across multiple destinations. Central to this was positioning The Great Hall as the flagship location and home of the legendary Round Table, one of the most iconic cultural artefacts in the country. We created a brand identity that respected centuries of history while supporting a new, forward-looking strategy focused on tourism growth, community engagement and increased footfall across sites including Winchester City Museum and Westgate Museum.

Our aim was to develop an identity that celebrated Winchester’s heritage in a cohesive way, made the experience more accessible to families and visitors, and established a solid foundation for long-term digital growth.

Services

Brand & digital Brand architecture Web design Visual identity WordPress Print design Photography Web development Branding Brand strategy Logo design Graphic design UX design Design systems Artwork & production Editorial design Naming Brochure design Animation & video

Sectors

Charities & non-profits Places & property
a dark blue background with 'Historic Winchester' in gold lettering
a black background featuring a round table logo in gold

Where history and legends meet

We created a visual identity system that unified all venues under one structured brand architecture. Each location received its own emblem but shared a consistent typographic and layout framework, allowing the trust to communicate with far more clarity and professionalism across touchpoints. The core colour palette was drawn from the Round Table itself, lending authenticity and a sense of continuity between the medieval history and the modern visitor offering. Premium serif and sans-serif combinations created a tone that feels elevated yet welcoming, blending heritage with contemporary design.

a upward view of a stone museum with two flags reading city museum and historic winchester
a light background with the great hall written in gold
black background with a rendered gold round table logo
The left is a deep blue, on the right is a photograph of the round table in white and green

Digital experience and spektrix integration

The website became the centrepiece of the identity. We created a consolidated digital platform that brought all Winchester heritage venues under one roof, with a seamless user journey designed for both discovery and conversion. Visitors can explore individual venues, learn about their history and book tickets with ease. A streamlined booking process using a Spectrix ticketing system supports both single-venue tickets and bundled passes, helping Hampshire Cultural Trust increase batch ticket sales and drive footfall to venues that traditionally saw lower visitor numbers.

The site is built on a scalable, modular WordPress system designed for long-term growth, improved performance, accessibility and mobile responsiveness. The navigation was redesigned from the ground up to support the breadth of content, and the visual design incorporates subtle historical motifs without compromising usability.

a rendering of a laptop on a pale background, on the screen is a mock up of the historic winchester website
a white screen showing the contents of a website menu
a phone mock up showing the contents of a website menu

Expanding the identity

Beyond the digital platform, we produced a wide range of marketing and experiential materials to support the refresh. This included signage across the venue estate, printed visitor materials, seasonal campaign artwork, merchandise, posters and sub-branding for events. We also directed and produced several film shoots to create video content for the website and social channels. Every output was designed to elevate the visitor experience and reinforce the brand’s new commercial ambitions.

a mock up of a computer tablet on a desk showing the historic winchester website
a dark blue screen with the words step into history at the great hall winchester featuring a mother and child
a view between pillars of the round table on a wall
A light background displaying fonts in gold
a green background with the words 'where history and legend meet' in white
a light background with a mock up of a donation pillar featuring a photograph of the round table
two signs of different size with a blue design showing entry prices for a museum
two posters in a train station showing different events for the great hall
an open tri-fold leaflet with information about the great hall
a folded leaflet with a photograph of the round table
two drinks coasters on a wooden table featuring a design in green and white

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