Luma
Planning for a brighter future
Jess Game Knit
A Shopify store with handmade character stitched into every detail
Jess Game Knit is a premium knitwear and accessories brand with a strong, colourful identity and a loyal following built through markets, Etsy and independent shops. As the business continued to grow, Jess needed an online store that could match the quality of her products, strengthen her direct sales and give the brand a more professional digital home.
The challenge was to create something that felt polished without losing the charm, warmth and originality that made the brand so distinctive in the first place.
Services
Sectors
A bespoke typeface
A key part of the project was the creation of Pippin Sans, a custom display typeface developed from Jess’s own handwriting. Inspired by the handwritten signs and sketches used at her market stall, we turned her natural lettering style into a working digital font. We built in multiple ligatures so the type flowed naturally across different words, helping the site feel personal, expressive and unmistakably Jess.
Building the online store
We migrated Jess’s products from Etsy to Shopify and developed a vibrant ecommerce store that gave her business room to grow. Rather than simply dropping the products into a standard template, we reskinned an existing Shopify theme to reflect the personality of the brand, using Jess’s bold colour palette, product photography, hand-drawn details and playful visual language throughout.
The result is a Shopify store that feels crafted rather than templated. It brings the texture, colour and personality of Jess’s market presence into an online retail space, giving the brand a more premium platform while keeping its handmade spirit front and centre.
Need a website that earns its keep?
Our work
