Leoht’s mission is simple, to accelerate the adoption of residential renewable energy in the UK and increase people’s self-sufficiency. By providing homeowners with high performing – quality solar power systems in a way that is clear, transparent and accurate with competitive pricing. Leoht approached us to help them redesign, rebuild and support their website to help make this mission achievable. Using the brand’s strapline ‘design-led solar’ as our primary source of inspiration, we reimagined Leoht’s digital presence to be warm, transparent and relatable. We achieved this by using colours, imagery and photography that balances feelings of cutting edge and sustainability throughout the user experience. We also brought the brands mascot, Frank, to life using lottie animations to bring a sense of personality and fun to the site using bespoke animations to help guide the user through the process.