Luma
Planning for a brighter future
Quber Technologies
A brand built for better margins
Manufacturing businesses are full of hidden value. Margins lost in process. Growth trapped in inefficiency. Opportunities buried in spreadsheets, systems and slow decision-making. Quber Tech exists to change that.
Their platform helps manufacturers identify, capture and act on every improvement opportunity across their business. But after securing their first round of investment, the brand needed to catch up with the scale of the idea. Quber Tech had the technology, the ambition and the commercial promise, what they needed was a brand identity system that could make it all feel sharper, clearer and more investable.
Services
Sectors
What we did
We created a complete brand identity and digital design system built around growth, depth and transformation. The new brand mark forms an upward arrowhead. A signal of progress, strength and commercial momentum. Built from a series of connected nodes, it reflects the modular products and digital tools within the Quber Tech platform. A mark for software with substance: engineered, connected and designed to move businesses forward.
From there, we developed a bespoke logotype and display typeface, using the same geometric curves and digital precision found in the icon. This gave Quber Tech a typographic voice of its own, used across product logos, printed collateral, website design and motion graphics. The wider visual identity takes its lead from the “qube”. Isometric grids, modular illustrations and three-dimensional graphic systems became a way to show the invisible: data, process, improvement, transformation and the commercial value hidden inside manufacturing businesses.
The final system brought together a full rebrand, illustration suite, bespoke display typeface, product logo architecture, website design, brand guidelines and product explainer animation. A digital-first identity built to help Quber Tech raise investment, grow its product ecosystem and position itself as a serious technology partner for the manufacturing industry.
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Our work
