Banner image of Utilita Arena from outside the front of the building.

Utilita Arena

Rebranding the busiest exhibition venue in the North East of England

The Utilita Arena is the largest concert and exhibition venue in the North East of England with over 11000 seats. The energy provider, Utilita became the principal sponsor of the venue in 2018 and we were tasked to create a young, fresh and vibrant brand to apply across the whole venue, as well as in print and online. Since the success of the Utitia’s partnership with the venue, they have expanded to numerous large venues and arenas across the country.

Services

Visual identity Print design Illustration Branding Brand strategy Logo design Graphic design Design systems Editorial design Social assets Signage Animation & video

Sectors

Places & property Community & education
Red seating plan poster for Utilita stage layout.
Utilita Arena website desktop screen mockup.
Utilita arena hot pink VIP lanyard badges.
Two portrait banners advertising Snow Patrol and George Ezra at the Utilita Arena.
Spread of Utilita Arena brand guidelines spread out on dark red background.

Taking cues from the shape of the building we designed a unique set of vibrant patterns, in a myriad of colours, to sell the excitement of the arena events. This idea expanded into a toolkit that is capable of transforming marketing materials at any scale; from event tickets to massive outdoor posters.

Utilita arena logo in red on a bright blue background
White waved pattern over bright red pink background with text illustrating the sounds
Mobile phone mockup of Utilita arena instagram post of Brian Cox.
Mockup image of inside the Utilita arena.
Tablet mockup of Utilita website, on wooden surface with chocolates and coffee.

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